Fashion In The Fast Lane

Press Kit

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Fashionable, Bold, Engaging!

FITFL Magazine, the all-new, official periodical of the growing Fashion In The Fast Lane brand, offers readers a vibrant, captivating look at the fashion, entertainment, and music industries, in print and digital editions. With riveting, in-depth feature stories, stunning fashion photography, style and beauty tips from the experts, and Fashion In The Fast Lane tie-ins, FITFL Magazine brings it all together. Each issue is filled with the latest fashion happenings, updates on Fashion In The Fast Lane's various activities and programs, including the network television series, weekly Fashion Accelerated radio show, and the internationally-acclaimed Ultimate Runway Walk-Off Competition (URWOC). Distributed internationally, and in fine bookstores and newsstands across America, FITFL Magazine is also a strong advertising platform, reaching a large demographic of upwardly-mobile, fashion-conscious readers. Appealing to consumers from all walks of life, FITFL gets advertisers' message across in a concrete, memorable manner.

Editorial Excellence

The FITFL Magazine editorial team is committed to producing a publication that outshines its competition, and breaks new ground in fashion journalism. Headed by Editor-In-Chief Yvonne Forbes, a veteran publicist, accomplished plus-size model, COO, and Executive Producer of Fashion In The Fast Lane, the magazine's staff comprises a group of dedicated professionals that give our quarterly its distinctive look and style. Ms. Forbes draws upon her extensive experience as a celebrity journalist, having interviewed such luminaries as Oprah, Tyler Perry, and Common, and her expertise as a licensed, professional makeup artist whose work has been published worldwide, to make the magazine a top-flight publication. Every page of FITFL Magazine showcases the exemplary work of its staff, and sets the periodical apart from others in its genre. Among the notables on FITFL's masthead are Art Director Jaime Lim, a legendary fashion photographer and graphic artist whose work has captivated millions, Managing/Fashion Editor Delvon Johnson, host and Executive Producer of the TV series, and CEO of Fashion In The Fast Lane, LLC, Beauty Editor Samantha Von Sperling, CEO of Polished Social Image Consultants, an accomplished celebrity and beauty image consultant, contributor Sonjja Baram, whose designs have been featured on Red Carpets across America, and at the Oscars, and Editor-At Large Nathan James, who writes the television series, and brings his considerable journalism experience to the pages of FITFL. Along with our distinguished contributors, the FITFL Magazine Editorial Team makes sure every copy of our journal is ready to dazzle our readers, advertisers, and all those whose stories we share with the public.

Readership

Our readers come from every region and profession, and encompass a broad cross-section of American life. These fashion-aware, socially diverse consumers range in age from 16-70, follow fashion trends and make frequent purchases of fashion, beauty, hair care products, and apparel of all kinds, in addition to major and minor appliances, music downloads, electronic gear, wines and liquors, and long distance vacation/business travel. Over half of our readers live in big or mid-sized cities, where FITFL Magazine is liberally distributed, and in close proximity to retail locations where our advertisers' products are sold. 65% of our current reader demographic own at least one automobile, and possess at least two credit or charge cards, and make discretionary purchases on a regular basis. Reader attendance at fashion shows and entertainment events is considerable, with 70% of FITFL Magazine's core demographic attending such events at least bi-monthly. Annual household income among FITFL readers ranges from $35,000 to over $250,000, giving advertisers access to new sources of additional sales revenue. FITFL is set to enjoy continually increasing readership, extending its reach with every new issue.

Advertising In FITFL Magazine

Advertising in FITFL Magazine brings access to a new consumer market reflecting the diversity and economic mobility of our readers. With international digital and print distribution, FITFL Magazine ads can span the globe, taking branding to a whole new level. Already, such major names as Keratin Lounge (www.keratinlounge.com), Cinema Secrets (www.cinemasecrets.com), Top Brass Vodka (www.topbrassvodka.com), Sula NYC (www.sulanyc.com), Millesima Wines (www.millesima-usa.com), and Polished Social Image Consulting (www.socialimage.net), have all purchased full or double-page advertisements in FITFL Magazine. Readers of our periodical are responsive to our sponsors, making regular purchases based on ads they see in the publication. In addition, FITFL Magazine is coming to fine bookstores and newsstands across America in 2015, further extending its reach among its target audience. Competitive pricing, high visibility, and publication support make advertising in FITFL Magazine easy and fiscally sound. FITFL Magazine publishes color as well as black and white ads, in double-page, full, half, quarter, and eighth-page sizes, as well as inside the covers, and on the back cover. These high-impact advertisements generate revenue far in excess of their nominal cost!

Discover Life In The Fast Lane!

Fashion In The Fast Lane has evolved from a brand into an expanding multimedia movement, and FITFL Magazine is at the vanguard of this new growth. We invite you to learn more about this dynamic, forward-looking enterprise, whether your interest is advertising with us, reporting on our many exciting ventures and amazing personalities, or joining our first-rate staff of dedicated professionals. You can discover life in the Fast Lane at our website, www.fashioninthefastlane.com, which is filled with cast bios, videos, news stories about FITFL, links to FITFL Magazine and our radio program, and much more. For media and other inquiries, feel free to contact us at Fashion In The Fast Lane has evolved from a brand into an expanding multimedia movement, and FITFL Magazine is at the vanguard of this new growth. We invite you to learn more about this dynamic, forward-looking enterprise, whether your interest is advertising with us, reporting on our many exciting ventures and amazing personalities, or joining our first-rate staff of dedicated professionals. You can discover life in the Fast Lane at our website, www.fashioninthefastlane.com, which is filled with cast bios, videos, news stories about FITFL, links to FITFL Magazine and our radio program, and much more. For media and other inquiries, feel free to contact us at eic@fashioninthefastlane.com today.